2016 CONFERENCE AGENDA

 

Sunday, March 6

12:00 p.m. – 6:30 p.m. - Registration Opens
  Exhibitor and Sponsor registration and set up

5:00 p.m. - 5:45 p.m. - First Time Attendee Reception
  Comments from the Silver Sponsor

6:00 p.m. – 8:00 p.m. - Opening Reception at Kalahari


Monday, March 7

7:30 a.m. – 3:00 p.m. - Registration Open

7:30 a.m. – 8:00 a.m. - Continental Breakfast in Vendor Showcase

8:00 a.m. – 8:20 a.m. - General Session Welcome & Sponsor Spotlight
Jon Petz, CSP
Author, Speaker & Performer

8:20 a.m. – 9:05 a.m. - Compass Sessions

Session A:
Shawn Ellis
World Leader in Professional/Personal Development

Session B:
Suzanne Garber
Board Member, Entrepreneur, Filmmaker, Author, Speaker

 

Session C:
Jeff Peden, M.Ed
CEO
Great Ideas, LLC

 

9:05 a.m. – 10:00 a.m. - Keynote Presentation
Who Moved My Future

Michelle Ray
Author and Certified Professional Speaker

"Why is this happening?” "If it ain’t broke, don’t fix it.” "We’ve always done it that way”: Three clichés that have become part of the dialogue when it comes to the topic of change. Learning how to manage ourselves around situations and events that are outside of our control is not as complex as you may think, although the process often necessitates a shift in perspective, readiness to let go of the old and willingness to embrace the new.

Easier said than done. During volatile economic conditions, it is no wonder many people feel stuck; taking the leap of faith when there is no safety net feels overwhelming. It is during these times that organizations tighten their collective belts and become even more risk-adverse. Adapting to rapidly changing economic conditions is expected, yet many people feel even more afraid.

So, where to start? The first step is to recognize that change is emotional. Organizations can achieve more success with change initiatives by acknowledging the human side before expecting acceptance of new ideas. When leaders understand what lies behind people’s fears, they will be better equipped to obtain buy-in.

During this dynamic, interactive and content-rich keynote, your attendees will learn the five reasons behind resistance to change, how to achieve greater levels of acceptance in order to move beyond the "status quo” and ultimately, how to implement and communicate new strategies and approaches for long-term results.

Outcomes:

  • Experience Michelle’s 7-step process to managing change

  • Develop a repertoire of communication skills to achieve buy-in and build rapport

  • Adopt a "can-do” mindset and rise above the "naysayers”

  • Address the fear of change and the fear of failure

  • Learn to respond vs. react to change and uncertainty

10:00 a.m. – 10:30 a.m. - Networking Break in Vendor Showcase

10:30 a.m. – 11:45 a.m. - Concurrent Breakout Sessions

Breakout A: Contracts GPS - Navigating Contract Legal Issues
Naomi Angel
Partner
Howe & Hutton, Ltd.

Ever feel like negotiating contracts is like taking a trip without your GPS?  Worry about the wrong turns that might get you lost? Join hospitality industry attorney Naomi Angel as she navigates the route of hotel contracts.

Topics to be addressed include rate provisions, room and food and beverage attrition, commissions, cancellation fees, force majeure provisions, construction/renovation issues, and other rights of cancellation without liability.

Risk management issues such as indemnification, insurance, and liquor liability will also be covered.  This lively and informative session is one you won’t want to miss!

Outcomes:

  • Recognize common mistakes when it comes to contracts and risk management.

  • Identify key aspects to address in all types of contracts such as lowest rates, attrition, cancellation and force majeure.

  • Describe other techniques for managing risk such as indemnification, insurance and releases and waivers

Breakout B: Elevate Your Influence
Michelle Ray
Author and Certified Professional Speaker

There has never been a better time for managers and leaders to elevate their influence. A higher percentage of senior leaders and CEOs now recognize the importance of including leadership perspectives from a variety of departments regarding overall business strategy. By increasing your visibility and impact, your career flourishes and your organization benefits by having your ideas heard, understood and acted upon.

How can you leverage your position of strength and captivate attention and imagination of individuals with whom you have key relationships? The solution lies in demonstrating that you understand their positions, their perspectives and their interests, prior to introducing your own suggestions. By acknowledging others first, you are ideally positioned to make the difference; for yourself and your organization.

When others connect with your ideas, you have achieved "buy-in”. It is much easier to put your own agenda forward by listening to others first. Synchronicity is achieved by acknowledging others, even when we may not agree.

During this informative, interactive and dynamic keynote session, you will learn how to communicate your vision in a way that gets noticed. You add value to your organization and yourself when you are able to demonstrate the bottom line benefits to your leaders and stakeholders by speaking their language. As business necessitates human interaction, articulating you goals purposely and powerfully begins with you. You will leave with new ideas and strategies to raise your profile internally, to energize workplace relationships at all levels…with tangible, long-term results.

Outcomes:

  • Showcase your ideas for maximum impact during one-on-one or group meetings

  • Create a profound impact on organizational performance by harnessing new approaches

  • Enlighten leaders, co-workers and stakeholders with compelling reasons to ensure your projects are successful and supported

  • Apply the power of positive influence with managers and colleagues alike

  • Discover the seven key result areas that are top of mind for every senior executive

Breakout C: This Moment Matters
Shawn Ellis

World Leader in Professional/Personal Development

We all know this moment matters... but are we living and working like this moment matters? The truth is, we're more likely to say we're "busy" or "in a hurry" or "overwhelmed" than to say we're "present"... aren't we? But, what if we could be more present and more engaged in more of the moments? How would that impact our lives? The lives of those around us? Our businesses? That's what Shawn Ellis set out to learn for himself, and if words like "busy," "hurried," "stressed," and "overwhelmed" are all-too-familiar to you, you won't want to miss this session as he shares some of his key discoveries. As it turns out, there's a reason companies like Google, Procter & Gamble, General Mills, and others have invested in training to help their people slow down and step into the present moment. Not only does it make for happier employees, but it makes for higher-performing employees. Consider: What is the power of a "moment" with a sales prospect? With an employee? With a coworker? Let's not leave any more "moments" to chance... at work or at home.

11:45 p.m. – 12:30 p.m. - Luncheon
  Sponsor Spotlight

12:30 p.m. – 1:30 p.m. - Keynote Presentation
Recalculating: The GPS Girl's Guide to Getting More of What You Want
Karen Jacobsen
The GPS Girl

This session is for people who want to take charge and bounce back when obstacles, challenges or detours get in the way of reaching their goals or achieving results. Whether relationships or revenue, projects or product launch, The GPS Girl® shows you how to create a path and plan that gets you swiftly and safely to your destination—however you define it.

Karen Jacobsen takes you on a journey from her small town childhood near Australia’s Great Barrier Reef to becoming "The GPS Girl®” whose voice is in more than 400 million GPS devices and smart phones, to building a career and business in the Big Apple. Karen shares the many starts, stops, detours (and a few disasters) she encountered along her own road to success, proving that it’s never too late to recalculate.

Karen’s stories are relatable, real-world examples, and her five turn-by-turn directions teach people how to use their internal GPS system to recalculate along the way and reach their destinations. However they define it: whether in life, business or both.

And when that happens, when you have clarity around what you want, a path to get it, and a step-by-step guide to recalculating along the way, the impact and improvement is tangible:

Find more focus, direction, confidence and control as you enjoy using your internal GPS on a daily basis to get what you want.

1:30 p.m. – 1:45 p.m. - Networking Break in Vendor Showcase

1:45 p.m. – 3:00 p.m. - Concurrent Breakout Sessions

Breakout D: Are Your Attendees Packin'?
Naomi Angel
Partner
Howe & Hutton, Ltd.

Open carry and concealed carry gun laws present new challenges to public safety and preparedness. These issues are causing meeting planners and attendees to think again about safety and liability issues during meetings and conventions. Join hospitality industry attorney, Naomi R. Angel of Howe & Hutton, as she prepares you to ask the right questions and get the necessary answers so you can manage the risks associated with the presence of firearms. For example: how do event planners educate themselves on firearm regulations in their city? Can a meeting planner ask attendees to leave if they are carrying a firearm in plain sight? Or in their briefcase or handbag? What do you do should legally armed members of the public to show up at a booked event, and how do the planners prepare for that? Participants will be able to confirm what they know and learn more about what they don’t know by attending this highly interactive session.  

Outcomes:

  • Understand the variances and common characteristics among these laws and how they apply to your event.

  • Identify what you need to do to manage the risks.

Breakout E: How To Grow Your Business Without Spending Money
Jeff Peden, M.Ed
CEO
Great Ideas, LLC

How To Grow Your Business Without Spending Money focuses on how to get employees and customers involved in growing the value of your organization. Four Core Strategies™ are necessary to maximize your organization’s effectiveness: Creating a Great Place to WorkDelivering an Incredible Customer ExperienceFeedback & Continuous Improvement, and Proactive Leadership

Employees respond with their best because they’re included in the game, realize their importance to the organization, and understand exactly what to do to be successful. Customers love it because they’re appreciated and taken care of. And Leaders benefit from the increases in productivity, along with customer happiness &referrals, while lowering employee turnover. 

The Four Core Strategies™ allows your organization to multiply its value and growth—not just add to it. It’s more cost-effective and creates more consistent results than traditional strategies, like advertising. It is the next big step to take—if you want to maximize your organization’s potential and secure its future.

Outcomes:

  • How to fully utilize your organization’s two biggest assets

  • How to engage your employees and increase productivity

  • How to know exactly what your customers want and become a Customer Magnet

Breakout F: The Social Side of Meetings; Using Your Social Presence for Year Long Engagement
Barb Burgie

 

Do you work really hard for a few weeks at a time on social media but can't seem to make it work for you all year long?  Do you actively link with folks after an annual conference but then don't know how to maximize those connections?  Are you looking to build your brand, increase attendance and increase engagement?  This session will help  you understand how to use social media all year to reach your individuals goals.  

Outcomes:

  • Current trends in social media
  • How to understand your individual profiles and who is engaging on what platform 
  • Who and where to follow to get "real time" interesting content
  • How to create an effective editorial calendar
  • Examples of events and individuals maximizing their social platforms all year long

3:00 p.m. – 3:30 p.m. - Networking Break in Vendor Showcase

3:30 p.m. – 4:45 p.m. - Concurrent Breakout Sessions

Breakout G: Network Ninja

Breakout H: One World, Many Risks
Suzanne Garber
Board Member, Entrepreneur, Filmmaker, Author, Speaker

The world is becoming smaller, thanks to the advent of new technology that fosters closer communications across borders. However, nothing replaces those all-important, face-to-face relationships—especially for sales, HR, manufacturing, and procurement departments. Travel to clients, off-shore facilities, providers, and prospects is not a luxury but a necessity.

And, while travel can be exciting, productive, and profitable, it can also be scary-- for both the traveler and the sending organization. Questions about liability, etiquette, policy, duty, and risk come into play, further enhanced by financial, legal, and reputational implications.

This session will discuss strategies organizations can implement in order to continue productivity, profitability, and protection of their employees, students, and staff whether a major crisis or minor emergency befall them while away from home.

Outcomes:

  • Develop an understanding of the major risks faced by travelers as a general demographic.
  • Define key strategies to maintain a profitable, productive and protected workforce in the risks of everyday routine while traveling.
  • Design a proper risk mitigation plan that includes the three key areas of awareness for all travelers.

Breakout I: This Moment Matters
Shawn Ellis

World Leader in Profession/Personal Development

We all know this moment matters... but are we living and working like this moment matters? The truth is, we're more likely to say we're "busy" or "in a hurry" or "overwhelmed" than to say we're "present"... aren't we? But, what if we could be more present and more engaged in more of the moments? How would that impact our lives? The lives of those around us? Our businesses? That's what Shawn Ellis set out to learn for himself, and if words like "busy," "hurried," "stressed," and "overwhelmed" are all-too-familiar to you, you won't want to miss this session as he shares some of his key discoveries. As it turns out, there's a reason companies like Google, Procter & Gamble, General Mills, and others have invested in training to help their people slow down and step into the present moment. Not only does it make for happier employees, but it makes for higher-performing employees. Consider: What is the power of a "moment" with a sales prospect? With an employee? With a coworker? Let's not leave any more "moments" to chance... at work or at home.

5:15 p.m. – 5:30 p.m. - Buses Load for Evening Events 

5:30 p.m. – 5:30 p.m. - Buses Depart for Evening Events

5:45 p.m. – 6:45 p.m. - The Merry-Go-Round Museum Reception
Enjoy a fun and relaxed atmosphere while you tour the Merry-Go-Round Museum and learn about the history and art of the carousel. The "oom pa pa” of the band organ, and the "painted ponies” on display will thrill and enchant you.

Have your smiles ready as you relive your childhood excitement when you climb aboard the working "fully restored” Allan Herschell Carousel with the band organ playing. If we are lucky we may just get to see carvers bring neglected carousel pieces back to their full beauty. The Merry-Go-Round Museum maintains an active program of restoring antique carousel figures and related items. Items are often brought to the museum for restoration.

7:00 p.m. – 7:00 p.m. - Buses Depart for The Erie Social Club

7:30 p.m. – 9:30 p.m. - Gala Reception at Erie Social Club
MAC 2016’s marquee event will take place at the Erie Social Shuffleboard Club and Bar on the evening of Monday March 7!

Ohio’s first indoor shuffleboard club recently opened on the Marblehead peninsula.  The Erie Social offers a unique social destination to serve as a source of fun entertainment for all ages and skill levels. Practice your shuffle-skills, or learn a new game while partaking in a Taste of the Shores & Islands.

Many of the area’s finest eateries will offer samples of their cuisine. Participating restaurants include Crow’s Nest, Erie Social Sandwich Shop, Kalahari’s Candy Hut, Manny’s Sports Tavern, Sawmill Creek Resort’s Salmon Run Restaurant, Cameo Pizza, and Zinc Brasserie.  In addition, Paper Moon Vineyards will be serving up local wine samples and local craft brewery Catawba Island Brewing Company will be doing a tap-takeover at the club serving their popular beers. Be sure to sample the "Lake Erie Love Light” developed as a nod to Lake Erie Shores & Islands’ well-liked marketing slogan.

Plan to stay, play, and enjoy!

9:00 p.m. – 9:00 p.m. - First Bus Departs Back to Kalahari


Tuesday, March 8

7:30 a.m. – 1:30 p.m. - Registration Open

8:00 a.m. – 8:30 a.m. - Continental Breakfast in Vendor Showcase

8:30 a.m. – 9:00 a.m. - CMP/CMM Recognition and Welcome

9:00 a.m. – 9:10 a.m. - Compass Sessions
Dean Lindsay
Author and Business Consultant

 

9:10 a.m. – 10:00 a.m. - General SessionsThe Power of Perspective
Dan Markin
President
The Dan Markin Company

 

This high impact and fully interactive session will take participants through an odyssey of their thoughts and perspective regarding their own ability to lead themselves to accomplish the goals and objectives that matter most to them. This session introspective in nature and is filled with thought provoking questions and stories that are discussed openly by the participants. The Power of Perspective focuses on the eight key attributes of the most personally and professionally fulfilled individuals. During this session, the intimate connection between personal and professional success are explained. Participants will leave with a renewed sense of individual exploration, and the ability to lead themselves to greatness. 

Outcomes:

  • Attendees will learn the attributes of some of the world’s greatest leaders, and through thought perception we can attribute the same characteristics. 

  • Participants will learn the eight steps of "Introspective” leadership that will provide them the roadmap not only to be successful in their professional life, but also in their personal lives as well. 

  • The ability to overcome any obstacle through successful thought and lead how to lead themselves to greatness. 

  • Learn and understand the linkage between personal and professional success, and how to achieve and maintain 

10:00 a.m. – 10:30 a.m. - Networking Break in Vendor Showcase

10:30 a.m. – 11:00 a.m. - Concurrent Breakout Sessions

Breakout J: Strategic Meeting Alignment: The Art and Science of Designing and Executing High Impact Business Meetings
Dan Markin
President
The Dan Markin Company

The Art and Science of Designing and Executing High-Impact Business Meetings Focusing on your mission-critical issues and concerns, learn how some of the most recognized international business leaders define a successful meeting. Understand how executive-level approaches from top organizations can help you understand strategic meeting management on a deeper level and overcome the obstacles you see in providing strategic alignment for your organization. Discover best practices around these obstacles with case study examples of how other organizations have dealt with the same issues and remedied them. This workshop is a confluence of strategy and tactics. There will be broad open discussion around the issues facing us today, but more importantly ways you can attack them to drive business results, while continuing to elevate the importance and integrity of our function. Learn how to develop transferable strategy that sponsors and executives will embrace and that provides a road map for high-level dialogue and execution.

 Learn how to get the proverbial "seat at the table” with operational partners and other functional counterparts.

Session K: A/V Budgets are not for Dummies
Brian Monahan
Author & National Sales Manager
Prestige A/V & Creative Services

Audio Visual has become a make or break function for meeting and event professionals.  Stick your head in the sand and you might be in the unemployment line.  Educate yourself and watch your career advance.  Join Brian Monahan as he shares his insider’s secrets to maximize your AV budget and create event impact.  Brian will share his best tips to get the best price from in-house or minimize fees related to utilizing an outside AV provider.  Brian’s experience serving in the role of in-house AV provider and being hired directly as an outside provider gives him a unique perspective from both sides of the AV coin.  His unbiased expertise will provide you with tips, tricks and processes to ensure your next event will included the latest event technologies at a fair price.

Outcomes:

  • How to get the best price from the in-house provider